Infertility is defined as the failure to conceive after a year of regular intercourse without using contraception. This is nowadays a common problem, found in one out of ten couples in Japan and especially among couples aged 30 to 39 years old. There are 500,000 people in Japan who had been officially diagnosed as infertile and about 300,000 people currently seeking infertility treatment.

Baby Comp, the Basal Rate Temperature Monitoring Device, will be the helping hand for couples in conceiving a child and provide them with the joy of natural family planning. Baby Comp is a microcomputer with the capabilities of analyzing complicated fertility cycles for women, combined with a gender indicator function that no other competing products on the market are equipped with. There are many assisted reproductive technologies available in Japan, including artificial insemination and in vitro fertilization, which varies in treatment methods, costs, and success rates.
 
There are five different phases that couples go through in the course of dealing with their infertility problem. As a result, Baby Comp will be positioned in one of these phases as a superior alternative due to a higher success rate that is not apparent in other infertility treatments.

 
 
     
 
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